We are running a 5k at #SHOTShow!!

My last race- The Door County Half Marathon in Door County, Wisconsin

I’ve been thinking about this for a couple years – even thought of a name for the race – but I want to organize a 5k at SHOT Show. Yes, a little crazy since we all know how many miles we all walk that week. BUT…I swear to you, if you train to run a […]

How Do People Get Started in Outdoor TV & More – Back at the Lodge


Another interesting and enticing show of “Back at the Lodge” with Jim and Michelle is on iTunes and Stitcher radio. In this episode, Jim asks how do people become a “personality” in the outdoor industry in this day and age? Jim draws on wisdom from how people formally become big by working hard, putting in their […]

Business Ethics – What It Means to Me

Photo Credit: Cliff Hutson

Its funny how certain current events can really shed light on who people truly are. I’ve been meaning to write this post for some time, but I keep saving it as a draft, and then getting it back out, rewriting, saving. You get the picture. Its hard for me to write because I’m upset and […]

Back at the Lodge Podcast Now Available!!

Back at the lodge logo for iTunes

After a year or more in the making, I am proud to announce that my buddy, Jim Braaten (@Jim7226 for those of you on Twitter) and I FINALLY have our podcast available to to the world!! I give you “Back at the Lodge with Jim and Michelle.” An outdoor podcast unlike any other outdoor podcast. […]