Are You Effectively Using Social Media to Drive #SHOTShow Traffic?

Shot Show Success 2015

Are you using social media channels to drive SHOT traffic? And are you using them effectively? On Facebook, Twitter, Instagram, Vine – use the hashtag #SHOTShow. Many people just do a search on that hashtag to see the latest. In fact, I have a column on my TweetDeck page that is constantly refreshing tweets with […]

My Super Cool Holiday Gift List for the Outdoorsy Type

blog outdoorsy list

This is not like your typical gift list. For one, I consider myself a neat person, so therefore, this list is neat. It is curated with love. For another, most of this stuff I’ve tried/used, and the ones I haven’t, I tell you. (I only add them because of their high “that’s neat” factor.) So […]

What Makes a Good Outdoor TV Show?

must haves graphic

Since I’ve been in the outdoor biz for going on 10 years now, I get asked quite a bit to review outdoor TV shows. I hate doing that. Well, I don’t hate it – it is an honor, but… I feel it is subjective. Outdoor TV to me is an art. Every show is different and […]