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The Message Behind Our Sportsman Fund

01 Sep

Cleaning a pelican at Fort Jackson Oiled Wildlife Center in Ft. Jackson, Louisiana. Photo credit: Mike Checkett/Ducks Unlimited

Yesterday, Sportsman Channel announced the wonderful news we are now available on DISH Network via a la carte for $3/mth AND part of the proceeds are directly helping to restore habitat on the Gulf with the Coastal Conservation Association. In doing this collaboration with three companies, we decided to go all out and create a fund inside CCA called “Sportsman Fund.” Has a good ring to it, right?

The REAL message we are sending with Sportsman Fund is this: the oil well may be fixed and the news media may have moved on, but the effect on our wildlife – our habitat – is far from over. We’ll continue creating buzz on these efforts to KEEP the Gulf in the news.

This particular effort with DISH Network ends December 31. But we are already thinking ahead to how we can continue raising funds into 2011. Perhaps text to donate? Perhaps an event or concert? Maybe we can tap into a high-profile official spokesperson?

CCA has been the best partner in this whole process. Our staff were knocking heads trying to decide what non-profit group was the best fit for Sportsman Fund.  One of our sister companies, Florida Sportsman, told us CCA was the way to go. They sang praises over their chapter leaders and efforts on the ground and on the hill. Pat Murray, CCA’s president, told me they are so excited to see this fund grow and are already planning on how to utilize it for the best results. The important point is 100 percent of these funds will go to on-the-ground efforts on the Gulf.

And please, as sportsmen and women, do what you can to contribute to restoring these areas. If you are a DISH customer and don’t already have Sportsman Channel, buy us a la carte and you’ll automatically contribute to Sportsman Fund. If you already get our great network on DISH – or any other carrier – and want to contribute, then click on the “Sportsman Fund” logo on CCA’s website joincca.org

Is your group doing something to help the Gulf? Share your story and let’s see if we all can’t help each other.

 
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